While gathering information for production of the product, Marty came up with the company name of Fish Chemicals. The product was to be called JJ’s Magic after JJ for his help in getting this product off the ground.
After a few failed attempts at a logo, the jumping bass became the mainstay of the company’s logo. The jumping bass symbolizes the way bass love the stuff.
A few words about the people involved with Fish Chemicals.
Alan Sumner is a graduate of UGA as a chemist. He says that he is the world best amateur angler. Well, it’s JJ’s Magic that makes him feel that way.