This product is just as the name says. It's complete Magic. I fish Guntersville and I'm catching fish like crazy. My buddies ask me what I'm catching my fish on and I tell them the exact bait and color and they fish them with no results. But I don't tell them the real secret. It's JJ's Magic. It has completely changed my fishing game. I completely believe in this product. I have a tournament on Guntersville Saturday and you can bet that JJs. Magic will be in my boat.

Facebook - Walter Shane Moore

OUR STORY

JJ tried the product and suggested that Alan add garlic oil to the product as a fish attractant. Alan then brought the new formula to J.J. Polak for the dippin’ dye solution. The formula would allow the dye and scent to penetrate into the soft plastic bait. With both being avid weekend anglers, they saw an increase in the number of bites and duration of those bites.

Alan and JJ wanted to share this product with all the bass anglers of the world. They gave bottles to friends and their results were just as remarkable. With this information Alan and JJ formed a company along with JJ’s two sons: Andy and Marty Polak.

OUR STORY CON'T

While gathering information for production of the product, Marty came up with the company name of Fish Chemicals. The product was to be called JJ’s Magic after JJ for his help in getting this product off the ground. After a few failed attempts at a logo, the jumping bass became the mainstay of the company’s logo. The jumping bass symbolizes the way bass love the stuff.

A few words about the people involved with Fish Chemicals.